American Express teamed up with DeLorean in 1980 to produce a specialty car to promote their gold card. A 24K gold plated DeLorean DMC-12 was featured in the 1980 American Express catalog. The car was advertised for an insane $85,000 with $10,000 down. The original sales price for the gold DMC-12 translates to about $250,000 today. DeLorean originally planned on building 100 examples of the car but ironically, only two were sold during the partnership.
To order a gold DMC-12 one just had to call the 1-800 number from the ad. After the customer’s car was built in the United Kingdom, it was then shipped to any DeLorean dealership in North America.
There are only 5 gold plated DMC-12s that are known to exist today.
Background On The 5 Existing Gold DeLoreans
- 2 cars were built and sold through the American Express partnership.
- 1 was built with spare parts at the factory.
- 2 were privately gold plated by individual owners.
Despite the major exterior upgrade, the gold DeLorean still had the sluggish PRV engine powering it. The PRV is a 2.8-liter V6 that produces around 130 horsepower.